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The Imperative of Interactive Service Marketing Strategy on Customers’ Satisfaction in the Contemporary Nigerian Banking Industry JOURNAL ARTICLE published 24 March 2014 in International Journal of Marketing Studies |
Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 9, No. 4 JOURNAL ARTICLE published 28 July 2017 in International Journal of Marketing Studies |
On Early-Warning System for Chinese Real Estate JOURNAL ARTICLE published 1 August 2011 in International Journal of Marketing Studies |
International Journal of Marketing Studies, Vol. 1, No. 1, May 2009 JOURNAL ARTICLE published 15 April 2009 in International Journal of Marketing Studies |
The Value Proposition Concept in Marketing: How Customers Perceive the Value Delivered by Firms– A Study of Customer Perspectives on Supermarkets in Southampton in the United Kingdom JOURNAL ARTICLE published 29 May 2012 in International Journal of Marketing Studies |
University Students’ Attitudes towards Advertising: A Study of Dhaka City of Bangladesh JOURNAL ARTICLE published 1 August 2016 in International Journal of Marketing Studies |
Market Orientation Practices of Multinationals in Lagos, Nigeria JOURNAL ARTICLE published 10 September 2012 in International Journal of Marketing Studies |
The Need for Uniqueness among Gulf Cooperation Council Countries’ Consumers: A Cross-Culture Study JOURNAL ARTICLE published 28 July 2017 in International Journal of Marketing Studies |
Role of Geography in the Relative Salience of the Antecedents of Cruise Passengers' Satisfaction JOURNAL ARTICLE published 24 March 2014 in International Journal of Marketing Studies |
Using Geographic Information System to Visualize Travel Patterns and Market Potentials of Petra City in Jordan JOURNAL ARTICLE published 20 October 2010 in International Journal of Marketing Studies |
Game of Skill or Game of Luck? Motivations for Gambling JOURNAL ARTICLE published 31 May 2015 in International Journal of Marketing Studies |
Distribution Intensity, Advertising, Monetary Promotion, and Customer-Based Brand Equity: An Applied study in Egypt JOURNAL ARTICLE published 28 July 2014 in International Journal of Marketing Studies |
The Effect of Job Dissatisfaction and Workplace Bullying on Turnover Intention: Organization Climate and Group Cohesion as Moderators JOURNAL ARTICLE published 29 May 2017 in International Journal of Marketing Studies |
Exploring Customer Dissatisfaction/Satisfaction and Complaining Responses among Bank Customers in Ghana JOURNAL ARTICLE published 24 March 2014 in International Journal of Marketing Studies |
Identifying the Relationship between Travel Motivation and Lifestyles among Malaysian Pleasure Tourists and Its Marketing Implications JOURNAL ARTICLE published 20 October 2009 in International Journal of Marketing Studies |
Forces Driving Purchasing Behaviour of Tourists Hotels Along Tourist-Agricultural Supply Chain in Zanzibar JOURNAL ARTICLE published 9 May 2018 in International Journal of Marketing Studies |
Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 14, No. 1 JOURNAL ARTICLE published 31 May 2022 in International Journal of Marketing Studies |
An Empirical Investigation of the Determinants of User Acceptance of Electronic Exchanges (Case Study: Buying and Selling Section of Active Companies of Iran's Textile Industry) JOURNAL ARTICLE published 29 April 2011 in International Journal of Marketing Studies |
The Effect of Internal Marketing on Organizational Citizenship Behavior an Applicable Study on the University of Jordan Employees JOURNAL ARTICLE published 26 January 2015 in International Journal of Marketing Studies |
Exploration of Customer Compliant Behavior toward Asain Full-Service Restaurants JOURNAL ARTICLE published 28 March 2016 in International Journal of Marketing Studies |